Loay Tolba helps major sports and fashion brands work together on projects that create positive social change.
Studying at leading universities and working for global brands, exposed Loay to working directly with different cultures from across the globe. And as anyone who knows Loay can tell you, he is constantly investigating the world around him. With a passion for travel and people, Loay uses his knowledge and experience to help brands collaborate across borders.
With a background in sustainability, and diversity & inclusion, combined with his passion for solving problems and creating solutions, led Loay to realize that the best way to address diversity and inclusion issues is by learning more about the different cultures where we operate. To understand how we are all similar in many ways, and how the differences can be celebrated and respected. By educating people about different cultures, we could all become more open-minded and learn how the differences represent strengths that can help us move forward.
As a firm believer that music, art, and history are the honest reflection of a culture. He utilized his strong network in these industries and founded Soundscape Concerts which will help him, and his partners drive this mission worldwide.
